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Spring Summer 2015 Runway Show

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Thursday 18th September at 9 am Max Mara will be presenting the Spring Summer 2015 Runway, on the occasion of Milan Fashion Week. Follow Max Mara on Twitter, Facebook and the newly opened Instagram channel for live updates and exclusive backstage content.

Follow us live on our brand new Instagram account @maxmara
 

 

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Max Mara and the Whitney Museum of American Art partners in the
Opening of The Whitney Downtown

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New York September 15th, 2014 – Max Mara announces its partnership with the Whitney Museum of American Art for the opening of the museum's new downtown Manhattan location in Spring 2015.

The new home of the world's leading museum of Twentieth-century and contemporary art - conceived by the renowned architect Renzo Piano - will enable the Whitney to vastly increase the size and scope of its exhibition and programming space, as well as hosting new experimental and multimedia activities.

Max Mara has collaborated with the museum on a number of events, including the annual Whitney Art Party, and will be sponsoring the Opening Party next Spring.

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Amy Adams stars in the Max Mara Accessories Fall Winter 2014-15 Campaign

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Photographed in New York for Max Mara by the talented Mario Sorrenti, Amy Adams models some of key styles from the range of accessories, such as the iconic Signature Bag and the unmistakable Margaux, as well as the new cutting-edge Tribute frames from the Eyewear collection. 

 

See the Campaign with Amy Adams and the exclusive backstage contents

Shop the Accessories FW 14-15 Collection

 

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The grand opening of Max Mara Avenue De Luxe Flagship Store

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12 Luglio 2014 - Celebrating the official opening of the new Max Mara flagship store in Avenue De Luxe, Huamao Center.The boutique is the biggest of the brand's Asian locations, with over 800 square metres of space on four floors.

Designed by the Duccio Grassi Architects studio, the new flagship store is characterised by a striking illuminated façade, destined to become one of the landmarks of luxury retail in Beijing.

During the opening cerimony, Max Mara presented in world preview the "Heritage" Installation: created by the Migliore+Servetto Architecs studio, the installation is a journey into the history of the maison, blending unreleased archive materials and innovative technologies.

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Rose Byrne is 2014 Women In Film Max Mara Face of the Future

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Los Angeles June 11th, 2014 - The Honoree received the Award during the Cristal + Lucy Awards® Gala dinner held at the Los Angeles Ballroom of the Hyatt Regency Century Plaza. Women In Film, Los Angeles honours some of the most creative, prolific and socially responsible individuals in the entertainment industry. Rose Byrne has established herself as a rising star of the big screen. Byrne recently completed production on Annie, alongside Quvenzhane Wallis, Cameron Diaz and Jamie Foxx. The Broadway musical remake.

See the exclusive images and interview at the gala

Red carpet: see the stars

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New Opening

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 Opening of the new Max Mara store in Copenhagen Airport, Denmark.

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Vip Guest wear Max Mara at Whitney Art Award

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The Maramotti family is awarded this year's Whitney Museum’s American Art Award, given for sustained commitment to the artistic and cultural heritage of the arts in America and now at its 23rd edition. Maria Giulia Maramotti receives the prize at the 2014 Cerimony on 7th May. The Whitney Museum's Art Party was held the following night at the Skylight in New York City.

Discover the guests and their Max Mara outfits.

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Here is The Cube.

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'S Max Mara Here is The Cube. Fall/Winter 2014 Design Week Special Preview, April 8th-13th Max Mara store Milan, Corso Vittorio Emanuele.
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Fall Winter 2014-15 Fashion Show

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Milano Fashion Week, 20th February 2014: the Max Mara Fall-Winter 2014-15 Collection takes to the runway.
Urban landscape: Anglo-Scottish inspration, revisited in a completely metropolitan way.
Watch the video and discover next season's looks.

Corin Sworn

5th edition of the Max Mara Art Prize for Women

Corin Sworn

The winner of the 5th edition of the Max Mara Art Prize for Women in collaboration with Whitechapel Gallery is Corin Sworn, Glasgow based film and installation artist. Her winning proposal draws inspiration from the Commedia dell'Arte, the masked, improvised theatrical performances touring Italy in the 16th Century. Sworn has been awarded a 6 months bespoke residency in Italy.

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Marvelous Max Mara Tokyo 2013 is the grand fashion show that took place on November 5th

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Tokyo, Japan November 5th, 2013 - Following the events held in Moscow for the Group’s 60th anniversary, and the multimedia presentation last year in Hong Kong, Max Mara’s series of global events shifts even further East with Marvelous Max Mara Tokyo 2013, a celebration of the Group’s first 25 years in Japan. Marvelous Max Mara Tokyo 2013” has also been conceived to celebrate the 25th anniversary, and will feature the re-opening of the historic 450 m2 flagship store in Ginza, the biggest one in Japan, renovated 10 years after its original inauguration. The interiors and architecture of the store have been redesigned with a new concept. A particular focus, for this boutique, on the design impact of the exterior.
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Variations on an Icon

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For the opening of the new flagship store at K11 in Shanghai Max Mara is pleased to present the project Variations on an Icon, by three young Chinese artists: Aaajiao, Chen Wei, Hu Yun. It is a free interpretation of 101801, Max Mara’s icon coat designed by Anne Marie Beretta in 1981 and a cult object worldwide. The exhibition will be opened from 10 Sept. to 30 Sept. 2013 during the opening hours of the store, from 10am to 10pm.25th August 2012
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Here Is The Cube F/W 2013

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During the Milan Design Week, Here Is The Cube fall-winter 2013, the icon of ‘S Max Mara, will be in the first-ever preview at the Max Mara store in Corso Vittorio Emanuele II. The Cube: an innovative design concept based on an integrated system of outerwear and accessories. Now on view also at the Fashion Institute of Technology in New York.
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4th edition of the Max Mara Art Prize for Women

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Laure Prouvost, winner of Max Mara Art Prize for Women, presents the two-part installation Farfromwords: car mirrors eat raspberries when swimming through the sun, to swallow sweet smells at the Whitechapel Gallery from 20 March – 7 April 2013. The new commission is the culmination of the fourth edition of the prize.
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Hailee Steinfeld

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Actress Hailee Steinfeld will be the next recipient of the Women In Film Max Mara Face of the Future Award® in recognition of her outstanding acting achievement and embodiment of style and grace. She will be honored at the 2013 Women In Film Crystal + Lucy Awards® on June 12th at LA. Steinfeld traveled to Milan, Italy to meet the Maramotti family and attended the Fall Winter 2013 Max Mara Fashion Show on February 21st.
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‘S Max Mara the Cube on display at the MFIT in New York

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Now through May 8, 2013, the prestigious Fashion Institute of Technology (MFIT) in New York will host the ‘Fashion and Technology’ exhibition, which takes a close look at the relationship between glamour and innovation. The presence of ‘S Max Mara the Cube within the ‘Fashion and Technology’ exhibition is a distinguished acknowledgement which authenticates and confirms the originality and innovation of the project.

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