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Whitechapel Gallery hosts an exhibition by Corin Sworn, winner of Max Mara Art Prize for Women
Prestigious Whitechapel Gallery hosts Corin Sworn’s (b.1976) new large-scale installation drawn from the characters and tales of the Commedia dell’Arte. As a result of her 2014 Italian residency as part of the Prize, Sworn became interested in how mistaken identity is used as a literary device. Based on sketches of garments made by the artist, the detailed costumes included in the installation were developed by the designers and skilled craftsmen at the Max Mara headquarters in Reggio Emilia, Italy. The exhibition continues to Collezione Maramotti, Reggio Emilia on 3 October 2015.
Max Mara receives special tribute at Perú Moda 2015
16th April 2015 - Max Mara participates at Perù Moda 2015 with a Runway Show featuring a selection of 25 coats in alpaca, a precious traditional fiber used by Max Mara since the 1950s. During the event, which took place in the stunning location of Huaca Pucllana, Lima, Max Mara Fashion Group was proud to receive a very important award. Ms Laura Lusuardi, the Group's Fashion Director, expressed her gratitute towards Peru, saying: «After 50 years, I have finally had the chance to visit Peru, a country that I have always wanted to explore for the richness of its tradition and colours».
Max Mara Old Bond Street London celebrates a new linear look and extension making it one of the largest stores in Europe
Actress Kate Mara will be the 10th recipient of the annual Women In Film
Max Mara Face of the Future Award®
Copy: 26th February 2015. Actress Kate Mara will be the 10th recipient of the annual Women In Film Max Mara Face of the Future Award®, in recognition of her extraordinary acting achievement and embodiment of timeless style and grace. In Milan, Italy to meet the Maramotti family, Kate Mara also attended the Fall Winter 2015-16 Max Mara Fashion Show.
Fall Winter 2015-16 Runway Show
Max Mara Art Prize for Women: Corin Sworn presents her new work
Max Mara Art Prize for Women: Corin Sworn presents her new work
Corin Sworn, winner of the latest edition of the Max Mara Art Prize for Women, will be presenting her new work at the London Whitechapel Gallery in May 2015 and at the Collezione Maramotti in October 2015.
Her work is the result of a six months residency in Italy. During this time, Ms Sworn studied the evolution of the Commedia dell'Arte theatre, exploring the theme of “mistaken identity” in plays and on the role of clothing and attire in the 17th and 18th century Italian society.
Collezione Maramotti e Max Mara have had the pleasure to commission a feature-length documentary focusing on the highlights of her project. Watch the trailer.
An exclusive Runway for an unforgettable day
IO donna magazine and Max Mara invite you to experience a real fashion show dedicated to the Max Mara Bridal Collection.
Sign up now to book your seat on the front row.
Max Mara sponsors the 2015 National YoungArts Foundation Backyard Ball
On the 10th of January in Miami Florida, Max Mara’s Maramotti family proudly sponsored the prestigious, The National YoungArts Foundation Backyard Ball, where among the highlights, Jeff Koons was honored with the 2015 Arison Award.
Corin Sworn: evento alla Whitechapel Gallery, Londra
Max Mara Art Prize for Women and Whitechapel Gallery, London are pleased to announce a special evening of conversation, reading and perfomace with Corin Sworn, winner of the biannual Max Mara Art Prize for Women, on 20th November 2014. The event marks the midpoint of the Prize and draws on Sworn's recent Italian residency and her related project on Commedia dell'Arte theatre troupes. Sworn and the celebrated poet Lisa Robertson will be presenting and performing fragments of their own research materials, writing and notes, as a means to both involve the audience in their work and their working methods. Sworn's new work will be unveiled at the Whitechapel Gallery from 20th May to 19th July 2015, and at the Collezione Maramotti, Reggio Emilia in Autumn 2015.
Opening of the Max Mara Temporary Store at 39 Old Bond Street, London
Spring Summer 2015 Runway Show
18th September, Milan - Max Mara presents the Spring Summer 2015 Runway, on the occasion of Milan Fashion Week.
Iconic: inspired by unconventional women who redefined the concept of beauty, for a new and unexpected kind of femininity - youthful, strong, confident and polished.
Max Mara and the Whitney Museum of American Art partners
in the Opening of The Whitney Downtown
New York September 15th, 2014 – Max Mara announces its partnership with the Whitney Museum of American Art for the opening of the museum's new downtown Manhattan location in Spring 2015.
The new home of the world's leading museum of Twentieth-century and contemporary art - conceived by the renowned architect Renzo Piano - will enable the Whitney to vastly increase the size and scope of its exhibition and programming space, as well as hosting new experimental and multimedia activities.
Max Mara has collaborated with the museum on a number of events, including the annual Whitney Art Party, and will be sponsoring the Opening Party next Spring.
Amy Adams stars in the Max Mara Accessories Fall Winter 2014-15 Campaign
Photographed in New York for Max Mara by the talented Mario Sorrenti, Amy Adams models some of key styles from the range of accessories, such as the iconic Signature Bag and the unmistakable Margaux, as well as the new cutting-edge Tribute frames from the Eyewear collection.
The grand opening of Max Mara Avenue De Luxe Flagship Store
12 Luglio 2014 - Celebrating the official opening of the new Max Mara flagship store in Avenue De Luxe, Huamao Center.The boutique is the biggest of the brand's Asian locations, with over 800 square metres of space on four floors.
Designed by the Duccio Grassi Architects studio, the new flagship store is characterised by a striking illuminated façade, destined to become one of the landmarks of luxury retail in Beijing.
During the opening cerimony, Max Mara presented in world preview the "Heritage" Installation: created by the Migliore+Servetto Architecs studio, the installation is a journey into the history of the maison, blending unreleased archive materials and innovative technologies.
Rose Byrne is 2014 Women In Film Max Mara Face of the Future
Los Angeles June 11th, 2014 - The Honoree received the Award during the Cristal + Lucy Awards® Gala dinner held at the Los Angeles Ballroom of the Hyatt Regency Century Plaza. Women In Film, Los Angeles honours some of the most creative, prolific and socially responsible individuals in the entertainment industry. Rose Byrne has established herself as a rising star of the big screen. Byrne recently completed production on Annie, alongside Quvenzhane Wallis, Cameron Diaz and Jamie Foxx. The Broadway musical remake.
Opening of the new Max Mara store in Copenhagen Airport, Denmark.
Vip Guest wear Max Mara at Whitney Art Award
The Maramotti family is awarded this year's Whitney Museum’s American Art Award, given for sustained commitment to the artistic and cultural heritage of the arts in America and now at its 23rd edition. Maria Giulia Maramotti receives the prize at the 2014 Cerimony on 7th May. The Whitney Museum's Art Party was held the following night at the Skylight in New York City.
Here is The Cube.
Fall Winter 2014-15 Fashion Show
Milano Fashion Week, 20th February 2014: the Max Mara Fall-Winter 2014-15 Collection takes to the runway.
Urban landscape: Anglo-Scottish inspration, revisited in a completely metropolitan way.
Watch the video and discover next season's looks.
5th edition of the Max Mara Art Prize for Women
The winner of the 5th edition of the Max Mara Art Prize for Women in collaboration with Whitechapel Gallery is Corin Sworn, Glasgow based film and installation artist. Her winning proposal draws inspiration from the Commedia dell'Arte, the masked, improvised theatrical performances touring Italy in the 16th Century. Sworn has been awarded a 6 months bespoke residency in Italy.