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Actress Kate Mara will be the 10th recipient of the annual Women In Film
Max Mara Face of the Future Award®


Copy: 26th February 2015. Actress Kate Mara will be the 10th recipient of the annual Women In Film Max Mara Face of the Future Award®, in recognition of her extraordinary acting achievement and embodiment of timeless style and grace. In Milan, Italy to meet the Maramotti family, Kate Mara also attended the Fall Winter 2015-16 Max Mara Fashion Show.


Fall Winter 2015-16 Runway Show


On 26th February at 9.30 am Max Mara will be presenting the Fall Winter 2015-2016 Runway,                      
on the occasion of Milan Fashion Week.
Follow Max Mara on Twitter and Instagram for live updates, the Runway looks and exclusive backstage content.


Max Mara Art Prize for Women: Corin Sworn presents her new work


Max Mara Art Prize for Women: Corin Sworn presents her new work
Corin Sworn, winner of the latest edition of the Max Mara Art Prize for Women, will be presenting her new work at the London Whitechapel Gallery in May 2015 and at the Collezione Maramotti in October 2015.

Her work is the result of a six months residency in Italy. During this time, Ms Sworn studied the evolution of the Commedia dell'Arte theatre, exploring the theme of “mistaken identity” in plays and on the role of clothing and attire in the 17th and 18th century Italian society.

Collezione Maramotti e Max Mara have had the pleasure to commission a feature-length documentary focusing on the highlights of her project. Watch the trailer.


An exclusive Runway for an unforgettable day


IO donna magazine and Max Mara invite you to experience a real fashion show dedicated to the Max Mara Bridal Collection.
Sign up now to book your seat on the front row.


Max Mara sponsors the 2015 National YoungArts Foundation Backyard Ball


On the 10th of January in Miami Florida, Max Mara’s Maramotti family proudly sponsored the prestigious, The National YoungArts Foundation Backyard Ball, where among the highlights, Jeff Koons was honored with the 2015 Arison Award.


Corin Sworn: evento alla Whitechapel Gallery, Londra


Max Mara Art Prize for Women and Whitechapel Gallery, London are pleased to announce a special evening of conversation, reading and perfomace with Corin Sworn, winner of the biannual Max Mara Art Prize for Women, on 20th November 2014. The event marks the midpoint of the Prize and draws on Sworn's recent Italian residency and her related project on Commedia dell'Arte theatre troupes. Sworn and the celebrated poet Lisa Robertson will be presenting and performing fragments of their own research materials, writing and notes, as a means to both involve the audience in their work and their working methods. Sworn's new work will be unveiled at the Whitechapel Gallery from 20th May to 19th July 2015, and at the Collezione Maramotti, Reggio Emilia in Autumn 2015.

Discover more about the event


Opening of the Max Mara Temporary Store at 39 Old Bond Street, London

The store concept, designed by the Andrea Tongnon Architecture studio, aims to make a new architecture without changing the existing one - to lay a thin material over everything, defining a new structure. To leave everything as it is, but at the same time to change totally the perception and the identity of the space itself, giving an idea of transition. To work with half-finish materials, using them in an in-between stage: foam without a real covering, unpainted and uncovered flocage. Counting 350 square metres over 3 floors, the temporary store will be open to the public for four months and will host all the main Max Mara and Sportmax collections.

Spring Summer 2015 Runway Show



18th September, Milan - Max Mara presents the Spring Summer 2015 Runway, on the occasion of Milan Fashion Week.

Iconic: inspired by unconventional women who redefined the concept of beauty, for a new and unexpected kind of femininity - youthful, strong, confident and polished.

Discover the Max Mara Spring Summer 2015 Runway




Max Mara and the Whitney Museum of American Art partners
in the Opening of The Whitney Downtown


New York September 15th, 2014 – Max Mara announces its partnership with the Whitney Museum of American Art for the opening of the museum's new downtown Manhattan location in Spring 2015.

The new home of the world's leading museum of Twentieth-century and contemporary art - conceived by the renowned architect Renzo Piano - will enable the Whitney to vastly increase the size and scope of its exhibition and programming space, as well as hosting new experimental and multimedia activities.

Max Mara has collaborated with the museum on a number of events, including the annual Whitney Art Party, and will be sponsoring the Opening Party next Spring.


Amy Adams stars in the Max Mara Accessories Fall Winter 2014-15 Campaign


Photographed in New York for Max Mara by the talented Mario Sorrenti, Amy Adams models some of key styles from the range of accessories, such as the iconic Signature Bag and the unmistakable Margaux, as well as the new cutting-edge Tribute frames from the Eyewear collection. 


See the Campaign with Amy Adams and the exclusive backstage contents

Shop the Accessories FW 14-15 Collection



The grand opening of Max Mara Avenue De Luxe Flagship Store


12 Luglio 2014 - Celebrating the official opening of the new Max Mara flagship store in Avenue De Luxe, Huamao Center.The boutique is the biggest of the brand's Asian locations, with over 800 square metres of space on four floors.

Designed by the Duccio Grassi Architects studio, the new flagship store is characterised by a striking illuminated façade, destined to become one of the landmarks of luxury retail in Beijing.

During the opening cerimony, Max Mara presented in world preview the "Heritage" Installation: created by the Migliore+Servetto Architecs studio, the installation is a journey into the history of the maison, blending unreleased archive materials and innovative technologies.


Rose Byrne is 2014 Women In Film Max Mara Face of the Future

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Los Angeles June 11th, 2014 - The Honoree received the Award during the Cristal + Lucy Awards® Gala dinner held at the Los Angeles Ballroom of the Hyatt Regency Century Plaza. Women In Film, Los Angeles honours some of the most creative, prolific and socially responsible individuals in the entertainment industry. Rose Byrne has established herself as a rising star of the big screen. Byrne recently completed production on Annie, alongside Quvenzhane Wallis, Cameron Diaz and Jamie Foxx. The Broadway musical remake.

See the exclusive images and interview at the gala

Red carpet: see the stars


New Opening


 Opening of the new Max Mara store in Copenhagen Airport, Denmark.


Vip Guest wear Max Mara at Whitney Art Award


The Maramotti family is awarded this year's Whitney Museum’s American Art Award, given for sustained commitment to the artistic and cultural heritage of the arts in America and now at its 23rd edition. Maria Giulia Maramotti receives the prize at the 2014 Cerimony on 7th May. The Whitney Museum's Art Party was held the following night at the Skylight in New York City.

Discover the guests and their Max Mara outfits.


Here is The Cube.

'S Max Mara Here is The Cube. Fall/Winter 2014 Design Week Special Preview, April 8th-13th Max Mara store Milan, Corso Vittorio Emanuele.

Fall Winter 2014-15 Fashion Show

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Milano Fashion Week, 20th February 2014: the Max Mara Fall-Winter 2014-15 Collection takes to the runway.
Urban landscape: Anglo-Scottish inspration, revisited in a completely metropolitan way.
Watch the video and discover next season's looks.

Corin Sworn

5th edition of the Max Mara Art Prize for Women

Corin Sworn

The winner of the 5th edition of the Max Mara Art Prize for Women in collaboration with Whitechapel Gallery is Corin Sworn, Glasgow based film and installation artist. Her winning proposal draws inspiration from the Commedia dell'Arte, the masked, improvised theatrical performances touring Italy in the 16th Century. Sworn has been awarded a 6 months bespoke residency in Italy.


Marvelous Max Mara Tokyo 2013 is the grand fashion show that took place on November 5th

Tokyo, Japan November 5th, 2013 - Following the events held in Moscow for the Group’s 60th anniversary, and the multimedia presentation last year in Hong Kong, Max Mara’s series of global events shifts even further East with Marvelous Max Mara Tokyo 2013, a celebration of the Group’s first 25 years in Japan. Marvelous Max Mara Tokyo 2013” has also been conceived to celebrate the 25th anniversary, and will feature the re-opening of the historic 450 m2 flagship store in Ginza, the biggest one in Japan, renovated 10 years after its original inauguration. The interiors and architecture of the store have been redesigned with a new concept. A particular focus, for this boutique, on the design impact of the exterior.

Variations on an Icon

For the opening of the new flagship store at K11 in Shanghai Max Mara is pleased to present the project Variations on an Icon, by three young Chinese artists: Aaajiao, Chen Wei, Hu Yun. It is a free interpretation of 101801, Max Mara’s icon coat designed by Anne Marie Beretta in 1981 and a cult object worldwide. The exhibition will be opened from 10 Sept. to 30 Sept. 2013 during the opening hours of the store, from 10am to 10pm.25th August 2012

Here Is The Cube F/W 2013

During the Milan Design Week, Here Is The Cube fall-winter 2013, the icon of ‘S Max Mara, will be in the first-ever preview at the Max Mara store in Corso Vittorio Emanuele II. The Cube: an innovative design concept based on an integrated system of outerwear and accessories. Now on view also at the Fashion Institute of Technology in New York.

4th edition of the Max Mara Art Prize for Women

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Laure Prouvost, winner of Max Mara Art Prize for Women, presents the two-part installation Farfromwords: car mirrors eat raspberries when swimming through the sun, to swallow sweet smells at the Whitechapel Gallery from 20 March – 7 April 2013. The new commission is the culmination of the fourth edition of the prize.

Hailee Steinfeld

Actress Hailee Steinfeld will be the next recipient of the Women In Film Max Mara Face of the Future Award® in recognition of her outstanding acting achievement and embodiment of style and grace. She will be honored at the 2013 Women In Film Crystal + Lucy Awards® on June 12th at LA. Steinfeld traveled to Milan, Italy to meet the Maramotti family and attended the Fall Winter 2013 Max Mara Fashion Show on February 21st.

‘S Max Mara the Cube on display at the MFIT in New York

Now through May 8, 2013, the prestigious Fashion Institute of Technology (MFIT) in New York will host the ‘Fashion and Technology’ exhibition, which takes a close look at the relationship between glamour and innovation. The presence of ‘S Max Mara the Cube within the ‘Fashion and Technology’ exhibition is a distinguished acknowledgement which authenticates and confirms the originality and innovation of the project.

Red Carpet


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