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'S Max Mara Here is The Cube SS 15


'S Max Mara presents the Here is The Cube Spring Summer 2015 Collection, where avant-garde meets easy living for the modern city. The iconic models are reinvented with the introduction of a new colour palette and embellished accessories. The collection keeps true to the aesthetic DNA of the brand, remaining reversible and adaptable - perfect for the transition into the new season

Shop the Spring Summer 2015 Collection


The grand opening of Max Mara Avenue De Luxe Flagship Store

Celebrating the official opening of the new Max Mara flagship store in Avenue De Luxe, Huamao Center, destined to become a landmark of luxury retail in Beijing thanks to the striking illuminated facade and store design by the Duccio Grassi Architects studio. Journey into the four floors of the boutique and the exclusive Heritage installation.

Rose Byrne for Max Mara - Fall Winter 2014-15

Get behind the scenes of the shooting session for Fall Winter 2014-15 with Rose Byrne, recipient of the 2014 edition of theWomen In Film Max Mara Face of the Future Award. Rose, acclaimed Australian actress and star of major productions such as "Troy" and "Star Wars: Attack of the Clones", is being photographed with some of her favourite Max Mara looks for the new season; amongst which, tweed maxi cardigan and pencil skirt, golden booties and iconic camel coats.

Women In Film Max Mara Face of the Future 2014


Los Angeles, June 2014. An exclusive glimpse inside one of the most glamourous galas of the year along with a short interview with the deserving winner of the Max Mara Face of the Future Award, Rose Byrne.

See the stars on the red carpet.


'S Max Mara Here is The Cube FW 14


A new evolution for the FW 14 collection of Here is The Cube iconic design coats. The focus of this special edition is on prints: animalier introduces a more eccentric twist, boosted by warm colours and precious overlapping garments. By contrast, houndstooth check, tweed and tartan form visual effects that are reminiscent of traditional fabrics. Scarves in the same patterns have been created to further enhance the look of the prints. A special preview of the Collection is now exclusively available at our Max Mara store in Corso Vittorio Emanuele, Milan.


Marvelous Max Mara Tokyo 2013

The key event of Marvelous Max Mara Tokyo 2013 is the grand fashion show set to take place on November 5th, with over 1000 guests including press, celebrities, socialites, top clients and a selected list of international journalists. The event was organized in an extraordinary location: Ryogoku Kokugikan, Tokyo’s top sumo wrestling arena. Event within the event a special private live show by the famous singer Paloma Faith, followed by an exclusive party with a DJ set.

Variations on an Icon

For the opening of the new flagship store at K11 in Shanghai Max Mara is pleased to present the project Variations on an Icon, by three young Chinese artists: Aaajiao, Chen Wei, Hu Yun. It is a free interpretation of 101801, Max Mara's icon coat designed by Anne Marie Beretta in 1981 and a cult object worldwide. The exhibition will be opened from 10 Sept. to 30 Sept. 2013 during the opening hours of the store, from 10am to 10pm.

Here Is The Cube FW 2013

Photographer: Max Farago
Videomaker: Clara Cullen

Model: Kel Markey

Location: Tokyo

Max Mara Elegante FW 2013

On the red carpet, in Hollywood, for parties or fashionable appointments, Max Mara Elegante dresses and cocktail dresses stand out for their sophisticated, modern allure. 
Photographer: Dewey Nicks
Model: Mirte Mass

The 2013 Women In Film Crystal + Lucy Awards®

Los Angeles, CA, April 29, 2013
Since 1977, Women In Film, Los Angeles has annually honored exemplary women in the entertainment industry -- women who lead by example, who are creative, groundbreaking, and who excel at their chosen fields. This year's Crystal + Lucy Awards® fundraising dinner, in support of WIF LA's many educational and philanthropic programs and initiatives, was held on Wednesday, June 12 in the International Ballroom of the Beverly Hilton Hotel.

Actress Hailee Steinfeld in Milan

The actress Hailee Steinfeld traveled to Milan, Italy to meet the Maramotti family and attended the Fall Winter 2013 Max Mara Fashion Show on Thursday, February 21st.

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