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4 June 2018

A quest for harmony and innovation that reflects history: the characteristics of the Italian artistic tradition have also defined its fashion culture. Max Mara’s founder completely understood both, and in both spheres his instinct unfailingly took him to the names that would make the biggest waves. Max Mara Resort 2019 looks at the Collezione Maramotti, in particular the early acquisitions from the nexus of avant-garde artists: Burri, Fontana, Manzoni, Novelli, Twombly, Kounellis, PasCALI, Calzolari and Anselmo. Their bold gestures, truth to materials and latent energy inspire a take on modernity that’s tactile, deconstructed and raw-edged. The colours are expressed in a palette that highlights elemental colours: ecru, zinc white, iron grey, jute, midnight blue and lamp black. Paradoxically these tones adapt perfectly to Max Mara’s noble fibres. So, luxury is taken to new levels of pertinence where pictorial combinations evoke the fervour of Spring thanks to hints of colour.

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#MaxMaraWomen

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BACKSTAGE

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@maxmara
#MaxMaraResort19

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@maxmara
#MaxMaraResort19

cartella-stampa.jpg

jbag.making

#MaxMaraWomen

fr.jpg

jbag.making

BACKSTAGE

Cover_Backstage.jpg

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