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#MAXMARAGRAM: past, present and future
A figurative motif and a typographic character redesigned in a new and original way starting with Max Mara's advertising campaigns in the 50s. The inspiration: lettering that was already present in ancient epigraphs discovered in Rome, dating back almost 2000 years, which had been known since the beginning of the 19th century under the name 'Tuscans'.
It was also used by the artist-illustrator Erberto Carboni, great master and pioneer of Italian graphics, who used it for a poster in 1958, inspiring the new Max Mara logo pattern. Today it has been tweaked with a completely new and modern vibe, but its elegantly graceful letters with their swirls and curls are still recognisable. It has taken the name of #maxmaragram and is featured in a special capsule collection of dresses, accessories and shoes available in stores and on the Max Mara website.
Alexandra Shipp is the recipient of the 2018 Women in Film Max Mara Face of The Future Award®
Alexandra Shipp, the new Women In Film Max Mara Face of the Future February, 22rd 2018, attended the Max Mara Fall Winter 2018 Fashion Show in Milan.
Emma Hart, winner of Max Mara Art Prize For Women, exhibits at the Collezione Maramotti
After a two-month period at the White Chapel Gallery in London, the solo exhibition of Max Mara’s Art Prize winner Emma Hart - Mamma Mia! - has landed at the Collezione Maramotti. The work exhibited, created after a residency of six months in Italy, is a large-scale, multi-part installation of ceramic heads that explores the power dynamics of the family. Mamma mia! can be visited from the 15th of October 2017 to the 18th February 2018.
For further information: http://www.collezionemaramotti.org/en
The Baudelairean City: Max Mara Spring Summer 2018 Fashion Show
A precisely calibrated wardrobe for the hedonistic citizens of this modern terrain. Hidden gardens flourish within the concrete cityscape merging in a beautiful new composition. Delightful colours, florals, and lush designs create a tableau of delicately painted and street smart tailored looks.
Max Mara celebrates the redesign of their Flagship Boutique on Madison Avenue in New York City
Max Mara is pleased to announce the reopening of the redesigned flagship boutique in New York City. Max Mara originally made this location their New York home in 1994 when it was adapted for commercial use. With approximately 5,000 square feet, the reimagined free-standing boutique is realized in a historical Victorian style building on Madison Avenue and 68th Street. The Max Mara Madison Avenue boutique maintains the clean, elegant and refined lines and finishes that unify all brand flagships, while also encompassing unique contemporary details, designed by Duccio Grassi Architects. In celebration of the reopening of the Max Mara Madison Avenue flagship boutique, the Whitney Bag design by Renzo Piano Building Workshop is reimagined in a new smaller size, rich velvet textures, original jewel tone colours and an exclusive crystal detailed matching strap.
Whitechapel Gallery hosts an exhibition by Emma Hart, winner of Max Mara Art Prize for Women
Emma Hart, the winner of the Max Mara Art Prize for Women, will be showing Mamma Mia!, a large-scale, multi-part installation of ceramic heads at the Whitechapel Gallery, as a result of her six months residency in Italy. In 2017, she will present solo exhibitions at the Whitechapel Gallery, London and the Collezione Maramotti, Italy. The London-based artist is known for her work across multiple disciplines and her expressive installations often employs a mixture of video, photography, ceramic and even sound.
Women In Film Max Mara Face of the Future Award® 2017: Zoey Deutch
Los Angeles, June 13th 2017.
The eclectic and charming actress Zoey Deutch is the winner of the 12th edition of the Women In Film Max Mara Face of the Future Award®.
The young talent has been in movies with acclaimed actor James Franco (Why Him?) and distinguished herself with a number of featured pictures (Everybody wants Body!!, Beautiful Creatures, Vampire Academy). Deutch received the award during the gala ceremony Crystal + Lucy Awards at the Beverly Hilton in Beverly Hills.
Future projects: the coming of age tale Flower and The Year of Spectacular Men, where she will be directed by her mother Lea Thompson. Zoey will also be the protagonist of one of the most anticipated movies of the next Sundance Festival, Rebel in the Rye, a biopic inspired by the life of Salinger.
Zoey Deutch is the recipient of the 2017 Women in Film Max Mara Face of The Future Award®
Zoey Deutch, the new Women In Film Max Mara Face of the Future February, 23rd 2017, attended the MaxMara Fall Winter 2017 Fashion Show in Milan.
"The Guardian Animals + other invisible beings" London October 4th - November 2nd 2016
Max Mara is proud to support "The Guardian Animals + other invisible beings", an exhibition by Collezione Maramotti in cooperation with Atelier dell'Errore, a laboratory of visual arts created 14 years ago as a complementary service to the Child Neuropsychiatric clinics of Reggio Emilia and Bergamo. The Atelier animals certainly embody the fears and defeats of those drawing them, but more so their need for protection and their powerful drive towards self-assertion. The exhibition is hosted by Moretti Fine Art gallery in London, from October 4th to November 2nd, 2016.
Spring/Summer 2017 Fashion Show
Milan Fashion Week, September 22nd 2016
Max Mara presents the Spring Summer 2017 Collection, ispired to Lina Bo Bardi, who embodies Latin America's compelling take on modernism.
Creative, radical, passionate; a woman with a vision years ahead of her time.
Discover the collection
Gigi Hadid hosts exclusive Max Mara BoBag event during Milan Fashion Week
In celebration of the launch of Max Mara’s new BoBag, Gigi Hadid hosted an exclusive cocktail event within the brand’s Store in Corso Vittorio Emanuele, Milan, during the Fashion Week.
The BoBag is exclusively available online and in the Max Mara Milan Store from September 22nd.
Women In Film Max Mara Face of the Future Award® 2016: Natalie Dormer
Los Angeles, June 15th 2016 - Natalie Dormer is the 11th recipient of the annual Women In Film Max Mara Face Of The Future Award®. The actress, who has established herself as one of the fastest rising leading ladies in Hollywood, received the award during ten Crystal + Lucy Awards® fundraising dinner, held at the Beverly Hilton in Beverly Hills. Dormer amassed an impressive resume of diverse and memorable film (The Hunger Games, Rush, The Counselor, Captain America: The First Avenger) and television (The Tudors, Elementary, Game Of Thrones) roles.
Stitch & Pixel: Robin Kang exhibit at the newly reopnened Max Mara Bruxelles Store
From April 20th to May 4th, discover the new Max Mara Store and the work of the Texan artist Robin Kang.
Artistic tapestries loomed in cotton, linen, metal wire, and synthetic fabric will be displayed as sculptural objects stretched over iron structures: a dialogue between man and machines, tradition and innovation.
Max Mara opens its first Flagship Store in Vienna
April 7th, 2016 - Vienna sees the opening of its first Max Mara flagship store, located in Graben, the prestigious shopping street. The 500 square meter space occupies two floors, linked by a large, curved staircase, and its large ash-coloured wooden walls, huge arches and original stucco works create a cosy and truly alluring ambience.
The project was entrusted to Duccio Grassi Architects and represents a continued developement of the store concept worldwide: following Tokyo and London, Vienna will now be given a sophisticated place with a contemporary design.
Here Is The Cube FW16: Special Preview for the Salone del Mobile
April 11th -17th, Milan - On the occasion of the 2016 Salone del Mobile, Max Mara pays homage to design with a special installation dedicated to Here Is The Cube's transformable and accessorisable outerwear. Discover the FW16 Collection preview at the Max Mara boutique located in Corso Vittorio Emanuele, Milan.
Natalie Dormer is the new Women In Film Max Mara Face of the Future
February, 25th 2016. Natalie Dormer of Game of Thrones is the 2016 Women in Film Max Mara Face of the Future Award® recipient, in recognition of her acting achievements and embodiment of timeless style and grace. Natalie Dormer attended the MaxMara Fall Winter 2016-17 Fashion Show and met the Maramotti family in Milan, Italy.
Emma Hart is the winner of the 6th edition of the Max Mara Art Prize for Women
The Londoner artist Emma Hart has been announced to be the winner of the 6th edition of the Max Mara Art Prize for Women at the ceremony which took place at the Whitechapel Gallery of London, on Wednesday February 3rd, 2016. Her winning proposal develops around a theme which is central in the artist's life and career: the power of family. Hart has been awarded a 6 months bespoke residency in Italy, starting from June 2016, in order to realize her project.
Max Mara presents "Optiprism", a collaboration with Maya Hayuk
"Optiprism" is a name that plays with the words "optical" and "prism", recalling the Italian "ottimismo": a special collaboration between Max Mara and the American artist Maya Hayuk, whose main element is the prism, representing the symbol of the new Max Mara Eyewear Collection. As a homage to the prism, the artist has realized an exclusive artwork, which has become the inspiration for the new exclusive Limited Edition sunglasses.
Max Mara Tailored Suit: Special Presentation in Milan
Max Mara Tailored Suit is the protagonist of a special presentation, which will reach some of the most importand fashion capital cities in the world. Discover the project in Milan at the Max Mara Store in Corso Vittorio Emanuele, only for two weeks. The presentation will then move to the Old Bond Street Flagship Store in London. An exclusive project revolving around a new idea of women's tailored jackets, forged to fit the female body to perfection.
Spring Summer 2016 Fashion Show
Milan Fashion Week, September 24th 2015: Max Mara presents the Spring Summer 2016 Collection, inspired by marine romance for a new sartorial order based on straightforward elegance.
See the runway video and discover all next season's looks.
Runway Exclusive: Max Mara Spring Summer 2016 fashion show
Milan Fashion Week: discover the Max Mara SS16 runway show on September 24th.
Follow us on Instagram for exclusive updates or watch the show live via Periscope at 9.30 AM CET.
The Max Mara flagship store in Tokyo reopens, completely refreshed
2015, September 13th - The completely renovated Max Mara flagship store in Tokyo reopens.
The actress Satomi Ishihara, being the real interpreter of Max Mara FW15 style for Elle Japan, also joined the opening party.
The 400 sqm store is located on the corner of Aoyama-Dori and Kotto-Dori, in the exclusive area of Aoyama, and is mainly characterized by a pink granite façade, a bright open space on the ground floor and by cosy interiors and a VIP area on the first floor.
Kate Mara is the new Women In Film Max Mara Face of the Future
Los Angeles, June 16th 2015 - Kate Mara is the 10th recipient of the annual Women In Film Max Mara Face of the Future Award®. The actress, who is an excellent performer and an icon of timeless style, received the award during the gala organized at the Los Angeles Ballroom of the Hyatt Regency Century Plaza for the Crystal + Lucy Awards®.
The non-profit organization Women In Film Los Angeles honours extraordinary women who dedicate themselves
and give highly valuable contributions to the art of acting. Kate Mara debuted as a very young actress in Sydney Pollack's Random Hearts, and co-starred alongside great stars such as Heath Ledger,
James Franco, Johnny Depp and Morgan Freeman.
She received an Emmy Award® nomination for her role in the TV series House of Cards, and we will soon see her in cinemas in the new The Fantastic Four movie.
Max Mara, in partnership with Maramotti Collection, presents "Humans as Food""
"Uomini Come Cibo - Humans as Food", the exhibition organized by Max Mara and the Maramotti Collection, will be on display in Milan, Via Monte di Pietà 23, from June 18th to September 15th 2015. Among the works on display, the drawings by the children of the Atelier dell'Errore, a visual art workshop established in collaboration with the Reggio Emilia children's neuropsychiatry department. The drawings offer an upturn the perspective of Expo Milano 2015, giving shape and colour to a fantastic bestiary of creatures that feed off humans. During the exhibition, a shopping bag featuring the drawings of the Atelier will be on sale at the Max Mara and MAX&Co. stores in Milan. All proceeds will go towards the Atelier dell'Errore workshop.
Max Mara for amfAR Cinema Against AIDS
Model Maryna Linchuk wearing a custom made Max Mara dress and double layered white cashmere trench coat for the amfAR Cinema Against AIDS Gala. The 22nd edition of this fashion show took place on May 21st in Cap d'Antibes, France.
Whitechapel Gallery hosts an exhibition by Corin Sworn, winner of Max Mara Art Prize for Women
Prestigious Whitechapel Gallery hosts Corin Sworn’s (b.1976) new large-scale installation drawn from the characters and tales of the Commedia dell’Arte. As a result of her 2014 Italian residency as part of the Prize, Sworn became interested in how mistaken identity is used as a literary device. Based on sketches of garments made by the artist, the detailed costumes included in the installation were developed by the designers and skilled craftsmen at the Max Mara headquarters in Reggio Emilia, Italy. The exhibition continues to Collezione Maramotti, Reggio Emilia on 3 October 2015.
Max Mara receives special tribute at Perú Moda 2015
16th April 2015 - Max Mara participates at Perù Moda 2015 with a Runway Show featuring a selection of 25 coats in alpaca, a precious traditional fiber used by Max Mara since the 1950s. During the event, which took place in the stunning location of Huaca Pucllana, Lima, Max Mara Fashion Group was proud to receive a very important award. Ms Laura Lusuardi, the Group's Fashion Director, expressed her gratitute towards Peru, saying: «After 50 years, I have finally had the chance to visit Peru, a country that I have always wanted to explore for the richness of its tradition and colours».
Max Mara Old Bond Street London celebrates a new linear look and extension making it one of the largest stores in Europe
Actress Kate Mara will be the 10th recipient of the annual Women In Film
Max Mara Face of the Future Award®
Copy: 26th February 2015. Actress Kate Mara will be the 10th recipient of the annual Women In Film Max Mara Face of the Future Award®, in recognition of her extraordinary acting achievement and embodiment of timeless style and grace. In Milan, Italy to meet the Maramotti family, Kate Mara also attended the Fall Winter 2015-16 Max Mara Fashion Show.
Fall Winter 2015-16 Runway Show
Max Mara Art Prize for Women: Corin Sworn presents her new work
Max Mara Art Prize for Women: Corin Sworn presents her new work
Corin Sworn, winner of the latest edition of the Max Mara Art Prize for Women, will be presenting her new work at the London Whitechapel Gallery in May 2015 and at the Collezione Maramotti in October 2015.
Her work is the result of a six months residency in Italy. During this time, Ms Sworn studied the evolution of the Commedia dell'Arte theatre, exploring the theme of “mistaken identity” in plays and on the role of clothing and attire in the 17th and 18th century Italian society.
Collezione Maramotti e Max Mara have had the pleasure to commission a feature-length documentary focusing on the highlights of her project. Watch the trailer.
An exclusive Runway for an unforgettable day
IO donna magazine and Max Mara invite you to experience a real fashion show dedicated to the Max Mara Bridal Collection.
Sign up now to book your seat on the front row.
Max Mara sponsors the 2015 National YoungArts Foundation Backyard Ball
On the 10th of January in Miami Florida, Max Mara’s Maramotti family proudly sponsored the prestigious, The National YoungArts Foundation Backyard Ball, where among the highlights, Jeff Koons was honored with the 2015 Arison Award.
Corin Sworn: evento alla Whitechapel Gallery, Londra
Max Mara Art Prize for Women and Whitechapel Gallery, London are pleased to announce a special evening of conversation, reading and perfomace with Corin Sworn, winner of the biannual Max Mara Art Prize for Women, on 20th November 2014. The event marks the midpoint of the Prize and draws on Sworn's recent Italian residency and her related project on Commedia dell'Arte theatre troupes. Sworn and the celebrated poet Lisa Robertson will be presenting and performing fragments of their own research materials, writing and notes, as a means to both involve the audience in their work and their working methods. Sworn's new work will be unveiled at the Whitechapel Gallery from 20th May to 19th July 2015, and at the Collezione Maramotti, Reggio Emilia in Autumn 2015.
Opening of the Max Mara Temporary Store at 39 Old Bond Street, London
Spring Summer 2015 Runway Show
18th September, Milan - Max Mara presents the Spring Summer 2015 Runway, on the occasion of Milan Fashion Week.
Iconic: inspired by unconventional women who redefined the concept of beauty, for a new and unexpected kind of femininity - youthful, strong, confident and polished.
Max Mara and the Whitney Museum of American Art partners
in the Opening of The Whitney Downtown
New York September 15th, 2014 – Max Mara announces its partnership with the Whitney Museum of American Art for the opening of the museum's new downtown Manhattan location in Spring 2015.
The new home of the world's leading museum of Twentieth-century and contemporary art - conceived by the renowned architect Renzo Piano - will enable the Whitney to vastly increase the size and scope of its exhibition and programming space, as well as hosting new experimental and multimedia activities.
Max Mara has collaborated with the museum on a number of events, including the annual Whitney Art Party, and will be sponsoring the Opening Party next Spring.
Amy Adams stars in the Max Mara Accessories Fall Winter 2014-15 Campaign
Photographed in New York for Max Mara by the talented Mario Sorrenti, Amy Adams models some of key styles from the range of accessories, such as the iconic Signature Bag and the unmistakable Margaux, as well as the new cutting-edge Tribute frames from the Eyewear collection.
The grand opening of Max Mara Avenue De Luxe Flagship Store
12 Luglio 2014 - Celebrating the official opening of the new Max Mara flagship store in Avenue De Luxe, Huamao Center.The boutique is the biggest of the brand's Asian locations, with over 800 square metres of space on four floors.
Designed by the Duccio Grassi Architects studio, the new flagship store is characterised by a striking illuminated façade, destined to become one of the landmarks of luxury retail in Beijing.
During the opening cerimony, Max Mara presented in world preview the "Heritage" Installation: created by the Migliore+Servetto Architecs studio, the installation is a journey into the history of the maison, blending unreleased archive materials and innovative technologies.
Rose Byrne is 2014 Women In Film Max Mara Face of the Future
Los Angeles June 11th, 2014 - The Honoree received the Award during the Cristal + Lucy Awards® Gala dinner held at the Los Angeles Ballroom of the Hyatt Regency Century Plaza. Women In Film, Los Angeles honours some of the most creative, prolific and socially responsible individuals in the entertainment industry. Rose Byrne has established herself as a rising star of the big screen. Byrne recently completed production on Annie, alongside Quvenzhane Wallis, Cameron Diaz and Jamie Foxx. The Broadway musical remake.
Opening of the new Max Mara store in Copenhagen Airport, Denmark.
Vip Guest wear Max Mara at Whitney Art Award
The Maramotti family is awarded this year's Whitney Museum’s American Art Award, given for sustained commitment to the artistic and cultural heritage of the arts in America and now at its 23rd edition. Maria Giulia Maramotti receives the prize at the 2014 Cerimony on 7th May. The Whitney Museum's Art Party was held the following night at the Skylight in New York City.
Here is The Cube.
Fall Winter 2014-15 Fashion Show
Milano Fashion Week, 20th February 2014: the Max Mara Fall-Winter 2014-15 Collection takes to the runway.
Urban landscape: Anglo-Scottish inspration, revisited in a completely metropolitan way.
Watch the video and discover next season's looks.
5th edition of the Max Mara Art Prize for Women
The winner of the 5th edition of the Max Mara Art Prize for Women in collaboration with Whitechapel Gallery is Corin Sworn, Glasgow based film and installation artist. Her winning proposal draws inspiration from the Commedia dell'Arte, the masked, improvised theatrical performances touring Italy in the 16th Century. Sworn has been awarded a 6 months bespoke residency in Italy.